I'm a product designer based in Cairo with roots in graphic design, motion, and brand identity. Over the past four years I've worked across ecommerce, fintech, quick-commerce, real estate, and nonprofits, mostly on products being built for the first time.
I'm drawn to the early, uncertain stage, when requirements are loose, opinions are competing, and someone needs to make sense of it all before anything gets designed. I help teams figure out what actually matters, and make sure what gets built is worth building.
Focus areas
Early stage product thinking
I work best at the beginning, when the idea exists but the path doesn't. I help founders and teams figure out what they're actually building, what's worth pursuing, and what isn't before anything gets designed.
Product design and visual craft
I design interfaces with a level of detail that comes from years in graphic design, brand identity, and motion work. I know when something feels off before I can fully explain why, and I don't stop until it feels right.
Stakeholder alignment
I sit with founders, senior stakeholders, engineers, and product teams, find what everyone is actually trying to say, and turn it into a direction everyone can commit to.
Mentorship and designer growth
I care about helping designers think more clearly, critique more honestly, and grow with confidence. It's something I've always done.
Experience
2022 - Now
UI Designer → Senior UX/UI Designer
Started with UI work across a wide range of industries and product types. Over time the scope grew. I moved from building screens to leading the team's design standards, mentoring designers, and facilitating workshops that helped engineering, product, and stakeholders agree on what we were actually building. Most of what I do now sits somewhere between design and clarity work.
Since 2019
Independent Design Consultant
Solo Practice
Working with select early founders and small teams on product design, brand identity, and motion work. Focused on the early, uncertain stage before anything gets built.
Education
2023
BA in Applied Sciences & Arts (Graphic Design)
German University in Cairo