Work
Selected work, 2022–2026.
CCAS Georgetown University
2025, Education, Web
Credits & meta
Georgetown's Center for Contemporary Arab Studies had fifty years of history in a spreadsheet. I led the design over twelve weeks, building one structure the center agreed on instead of a section per department. They've grown the archive themselves since, without needing me.
CCAS Georgetown University
2025, Education, Web
Georgetown's Center for Contemporary Arab Studies had fifty years of history in a spreadsheet. I led the design over twelve weeks, building one structure the center agreed on instead of a section per department. They've grown the archive themselves since, without needing me.
Credits & meta
Lime
2024, Fintech, Product
Credits & meta
Lime's education-financing app needed a bold brand inside a regulated lending product. I led art direction and built the design system across 90+ screens, keeping expression to key moments so the dense financial flows stayed clear. It shipped and passed 100,000 downloads.
Lime
2024, Fintech, Product
Lime's education-financing app needed a bold brand inside a regulated lending product. I led art direction and built the design system across 90+ screens, keeping expression to key moments so the dense financial flows stayed clear. It shipped and passed 100,000 downloads.
Credits & meta
Phantasma
2022, Health & Wellness, Web
Credits & meta
A self-discovery platform for people who've just learned they can't visualize mental images. My research with 60+ people found the framing, not the trait, was distressing. I led design and research solo, and it led to a partnership invite from Aphantasia.com.
Phantasma
2022, Health & Wellness, Web
A self-discovery platform for people who've just learned they can't visualize mental images. My research with 60+ people found the framing, not the trait, was distressing. I led design and research solo, and it led to a partnership invite from Aphantasia.com.
Credits & meta
Beltone Holding
2025, Financial Services, Web
Credits & meta
Beltone's site hadn't kept pace with the business. Over six weeks I led the UX and UI revamp with one designer, worked out what the group's strategy actually was, and rebuilt the site around it, directing the art so it read sharp and corporate.
Beltone Holding
2025, Financial Services, Web
Beltone's site hadn't kept pace with the business. Over six weeks I led the UX and UI revamp with one designer, worked out what the group's strategy actually was, and rebuilt the site around it, directing the art so it read sharp and corporate.
Credits & meta
Sotirplast
2024, Industrial, Web
Credits & meta
A 30-year bag manufacturer with no online presence, and no way to reach buyers outside Egypt. I designed and built the site solo around the specs a B2B buyer needs, industrial without looking dated. It's live, and opened the door to international buyers.
Sotirplast
2024, Industrial, Web
A 30-year bag manufacturer with no online presence, and no way to reach buyers outside Egypt. I designed and built the site solo around the specs a B2B buyer needs, industrial without looking dated. It's live, and opened the door to international buyers.
Credits & meta
